The Need
Orthocare Innovations, a medical research and development company that focuses on patient mobility, required a variety of marketing materials that would support their company brand and promote their newest products. Essentially, they needed an umbrella brand that could be applied to a range of products and departments without simply replicating the existing orthocare Innovations logo and materials.
The Solution
“Integration” became the key word as PDG+creative worked to develop the new looks and materials that would identify, explain and promote orthocare Innovation’s new products, and it all began with the existing orthocare logo and color palette.
The icon from orthocare’s logo was implemented in two new product logos, which also featured color palettes complementary to orthocare’s existing look; the use of the icon and complementary color palettes allows viewers to associate the products with orthocare but also sets them apart as respective products. Once the new logos and taglines were in place, the messages they relayed and colors they featured served as groundwork for creating new literature and marketing materials. The new looks were applied to user guides, brochures, disc covers, tabletop displays, tablecloths and disc packaging. Work has also begun on new product packaging, which will further unite the company with its products.
The Need
CP Solutions (CPS) needed a new strategy to build their client base and create “warm” sales call scenarios. A subsidiary of Consolidated Graphics Inc., CPS specializes in several print technologies and bindery services. Still, they weren’t sure how to differentiate themselves from competing print vendors, particularly the ever-popular online vendors. PDG+Creative to the rescue.
THE SOLUTION
“It’s challening to devise a new concept that isn’t creative merely for the sake of being creative” said Matt Pendergraff, Creative Director of PDG+Creative. “It should be creative for the sake of solving a problem.”
Beginning with a comprehensive list of project objectives, the PDG+Creative team began to draw out several creative concepts. As each idea was weighed against the objectives, it was soon decided that quality print vendors, like CPS, can only really set themselves apart with great customer service from a sales team.
Sales reps have to secure new business and coordinate with clients, answering every question to ensure their project is unbeatable. Reps will run around like mad to accomplish the seemingly impossible on behalf of a client. One person. Accomplishing the impossible. PDG+Creative found the final concept. Capes. Superhero capes and a comic book. That’s what would increase sales at CPS and grow their client base.
The Need
Woolaroc is a timeless and beautiful attraction that, by late 2006, had become tired and unidentifiable. PDG+creative was then approached with the challenge of giving Woolaroc a makeover and once again making the area alluring and interactive. There was no project scope. No preconceived notions. Simply an intent to make Woolaroc a living, breathing attraction with the impossible intrigue of the Old American West.
THE SOLUTION
“What we had to do in approaching the Woolaroc project” said Matt Pendergraff, “was look around and ask ourselves, ‘What’s wrong with this place, how can we fix it and what steps do we need to take?’”
By early 2006, Woolaroc did little to tempt the senses. The lack of an interactive element made the attraction stale and uninteresting. People weren’t sure why they visited Woolaroc. The team at PDG+creative suspected that audiences were genuinely interested in the stories of the Old West but, rather than just look at a gun collection behind a glass case, they wanted to touch the guns and learn who had owned them and who had been shot with them. This was the element that PDG+creative began to mold with the introduction of an audio tour, a children’s play area, a new signage package and a brand new marketing approach that alluded to the many stories wait- ing at Woolaroc.
The Need
The Green Country Marketing Association (GCM) represents all cities and attractions throughout Northeastern Oklahoma. When they decided to redesign their web site, they were proposing a project that meant marketing to throngs of people who would search for different things in different ways, creating an invisible back-end that would execute hundreds of commands at once, yet remain invisible, and it all had to be user-friendly and accommodating.
The Solution
“Keeping vast amounts of information organized is an issue with every web site,” said Matt Pendergraff, “but it was particularly so with this one because people are going to look for things differently.”
Utilizing a number of technologies, such as AJAX and CSS, the interactive team at PDG+creative was able to create a dynamic site that adapted to the needs and interests of individual users.
The implementation of PDG+creative’s Content Management System, “Caffeine”, allows staff at GCM to enter the site and alter content, navigation, photos and coupons as necessary. Additions such as “Caffeine” provided the freedom to constantly step back from the project and re-evaluate how usable it was. Member-friendly features now include customizable itineraries, interactive maps, coupons, RSS feeds and an interactive, “flippable” visitor’s guide.
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