The Value of a Good Website
This week, I presented our web team with the following questions: what is value of a good website? Why not utilize the freebie website services available online? In talking to them, I learned a couple of things. Simply put, free websites lack customization and strategy. Throwing text at a template is comparable to throwing your unique selling point out the window. Like the stitch in a satchel or the secret ingredient of a culinary masterpiece, artistry is in the human touch–someone who builds with his or her audience in mind. See how our PDG artisans put it:
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"It's a wrong mindset to look at the cost of developing a strategically grounded, purposefully developed website as an expense. A website is an investment that can bring an ROI far beyond the initial cost of development. For example, if you bolster your web presence and increase user engagement with a $10,000 redesign, and you see a 50% boost in revenue for the year as a result, did it really cost $10,000, or did you actually earn money? This perspective helps you see how a custom designed website with a strategic purpose can actually be less expensive than a poorly thought out, cheap template website that brings negligible—or even negative—bottom line results. It's true that you get what you pay for."
- Lead Developer, Johnathan Warlick
"Improve credibility - '…tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride. The Internet also allows for viral marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!' (John Simms, Internet Marketer for Eiledon Solutions) Plus, reach beyond geographical barriers and become accessible and available. Lisa Barone made some good points in her article, '5 Benefits of Having a Website for Your Small Business', even if that was three years ago. Danielle Bullard explained some similar points in her article '5 Ways a Quality Website Can Benefit Your Business.'"
- Web Developer, Travis Shepherd
"Software is a technology that benefits mankind almost as much as agriculture; the website is how to harness some of that for yourself."
- Web Developer, Tyler Hammond